A growing body of work across beauty and lifestyle.
Ulta Beauty
DHC
Nutrafol
Coach
Mented
Kitsch
Fwee
Sienna Naturals
Verified campaign results
Proof across products, paid media, and real experiences.
Three briefs. Three honest measures of value.
01
Hosted experience · Organic collaboration
Funplex After Dark
Making a local night out highly shareable.
After a complimentary visit and activities, Mara turned the experience into energetic, recommendation-led content. The company shared the collaboration with its audience; no paid advertising was used.
The Reel reached 78.5K viewers and showed how Sweetmara can make a real-world experience useful enough to share, save, and plan around.
Mara paired a clear hydration routine with benefit-led product education, vacation-ready storytelling, and a custom 20% audience offer. The content was also used in paid advertising.
A 36-second Reel delivered the message in Sweetmara's warm, useful voice while giving the brand a creator asset suitable for paid media.
Mara introduced Nutrafol's whole-body approach to hair health and supported its availability at participating Ulta Beauty stores through accessible, disclosure-forward sponsored content.
Instagram marked the Reel's comment, repost, and share rates as higher, making community response the clearest measure of impact.
Results reflect the campaign Insights available at review. Funplex performance was organic; DHC performance included paid advertising.
Creative capabilities
Built for the message. Told in Mara's voice.
The format follows the goal. The voice always feels like Mara.
01
Beauty & skincare
Show the product. Share the context. Make the result feel possible.
Useful product stories shaped by Mara's approachable insider perspective.
Tutorials
Product education
Reviews
Get ready with me
02
UGC & brand-owned content
Personality-led content, made to feel native to the feed.
Natural short-form concepts created for a brand's own channels.
Demonstrations
Voiceover
Testimonials
Lifestyle integration
03
Travel, events & hospitality
Turn a place or moment into an experience people want to join.
Inviting stories for places, events, and moments people want to experience.
Property tours
Event coverage
Travel diaries
Hosting
Credibility spotlight
Beauty experience that strengthens the story.
Mara brings product fluency from her work at Ulta Beauty and her role as an Ulta Beauty Associate Ambassador. That proximity to beauty questions, routines, and discovery gives her content a practical layer beyond the visual.
That insider perspective is paired with campaign-specific proof, clear disclosure, and honest context about organic and paid reach.
Working together
Creative energy, clear process.
A simple rhythm from brief to delivery.
01
Start with the purpose
We align on the audience, goal, deliverables, timeline, usage, and what success needs to mean for the partnership.
02
Shape the story
Mara develops a concept that protects the brand message while making space for the voice and honesty her community expects.
03
Create with care
Content is planned, produced, reviewed, and delivered through a clear process with communication at every important step.
04
Learn what landed
When performance data is available, the partnership closes with useful context and a conversation about what could come next.
Create the next story
A product, place, or experience worth discovering?
Share the campaign vision, timing, deliverables, and budget range. Mara will review the fit and follow up with the right next step.
